面議(經常性薪資達4萬元或以上) 彰化縣彰化市 3年工作經驗 757天前更新
職責要求
1.Oversees the global product line to ensure the portfolio is thriving and competitive
2.Works closely with Marketing Director to develop marketing and promotional marketing initiatives incl. size of prize to reach key customer targets and achieve business goals
3.Works with digital channels and markets to share key product and marketing updates and collaborate to deliver globally effective marketing plans
4.Works with Marketing, Social and offline channels to ensure holistic brand driven campaigns across all platforms
5.Responsible for portfolio management including performance tracking, pricing strategy and SKU analysis and rationalization
6.Help manage PR and brand agencies to drive brand awareness and engagement
7.Develops new product launch plans and deploys as needed
8.Ensures Brand compliance across all channels
任職資格
Skills:
1.Strong marketing / brand management toolkit
2.Track record in creative thinking and working with internal and external creative partners
3.Agility and strategic thinking for a dynamic category and channel
4.Experience in agency management
5.Speaks English
Knowledge:
1.Strong understanding of digital marketing, consumer products, beauty, skincare a plus
Experience:
1.3-5 years in brand management or marketing
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