月薪35000~45000元 台中市西屯區 2年工作經驗 4天前更新
Build from Zero –The Position for an Innovative and Modern Activewear Brand
This role is working in a start-up environment, where you will play a key role in supporting and growing this new activewear brand business. Digital Marketing Executive will be responsible for the digital marketing strategies implementation and branded campaigns for Houndey‘s online channels, with primary focus on digital marketing plans, e-commerce marketing and leading all social media platforms.
The position will work closely with various teams including Operation, Design and IT team, to devise and execute strategies to achieve business objectives and customer acquisition growth for Taiwan and overseas markets.
Job description:
• Plan and implement digital marketing strategy to elevate brand images, reputation, values to potential and connected target audience. Coordinate with the team for traffic acquisition and driving conversion.
• Contribute ideas to marketing campaigns/PR events within financial discipline and monitoring performance of campaigns.
• Collaborate with the foreign branding agency for the execution of marketing strategies.
• Execute social media strategies and manage social media accounts and content (incl. official website, Facebook and Instagram) and set social content/KOL strategy.
• Link and solidify all digital touchpoints (incl. paid AD/SEM/SEO/Social Media platform/WOM), as well as monitor media performance and consolidate data all the time.
• Increase repurchase intentions/conversion via members relationship management and data analysis.
• Arrange and implement merchandise photography, videos and catalogues for online branding every season.
• Evaluate performance periodically and analyse sales data and propose optimal strategies to reach sales/benefit KPI.
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