面議(經常性薪資達4萬元或以上) 桃園市桃園區 1年工作經驗 2天前更新
At Swire Coca-Cola, our colleagues tell us that the most interesting to them is learning new things as well as having the opportunity to communicate across cultures & cross teams.
We prize excellence, responsiveness, and continuous improvement.
If you want to constantly raise the bar in your work, we’ll give you the support to thrive.
1. BTL plan development: to support for category growth and sales achievement by channel.
1) Ideas initiatives and making proposal (for KA prosing to customer).
2) Promotion discussion: to assist TMK leader in carrying out BTL & customized program, also working with cross team to ensure all activities are aligned with TMK/ brand &channel strategy as well as complying with legal and fit with market trend.
3) Own & in charge of channel/KA promotion calendar to help on perfect execution and sales achievement.
2. POSM development: based on shopper marketing principle, brief to art & agency, get approval in system and co-op with vendors to ensure quality and delivery.
3. Premium development: sourcing, communication, CPS control and dealing with vendors as well as to align with marketing guidance. Also to ensure quality and delivery.
4. Consolidate and execute trade marketing routine tasks.
BTL Program Development/Execution/ CPS control
• Support TMK leader to own key account promotion calendar and weekly meetings with key account to confirm details of activation.
• Shopper POSM/Toolkits: In-store test & execution, also work with shopper agency, POSM and toolkits vendor.
• Proceed & communicate w/ venders each POSM /toolkits/premium with lead-time control, production, and delivery to trade for execution.
Analysis & Research
• Support BTL Plan preparation.
• Support data and tracking the development by promotion calendar.
• Post-evaluation of the effectiveness of the promotion activities.
Trade Management/Communication
• Co-work with internal Art team & POSM/ toolkits/premium vender
• Monitor POSM, merchandising materials and logistic plans/progress that are required to support assigned promotions, marketing activities.
• Customized toolkits development.
System Maintenance & Approval
• POSM / Premium approval
• DME: Expenses management in system and tracking
• Compliance: contract management in system
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