月薪35000元 台北市松山區 1年工作經驗 1天前更新
1.Planning(work with team leader):
-Watsons own/exclusive brand annual strategies and monthly campaign.
-NPD launch plan.
-360 marketing communication planning (BTL, ATL, digital media & social media), PR events and post-performance tracking and analysis.
2.Collaboration:
#Internal
-Work with cross-functional teams (Marketing, Trading OBE & SCD) to bring success to campaigns
-Work with WIOB(Watsons International OB Marketing) in terms of brand marketing material review and integrated with local plan.
#External:
-Work with POSM supplier for brand POSM design &printing and develop artwork design of crossover project’s product package.
-Work with agency (Advertising, PR, &Media Buy) on brand projects quality control to achieve objectives and goals and post-performance tracking.
3.Execution:
-Annual strategies &monthly campaign implement.
-Relevant POSM process and quality management.
-Liaison with WIOB in terms of artwork design of crossover project’s product package and any artwork approval process.
-Brand A&P management, monthly Promotion POP and EC banner rotational arrangement and execution.
-Daily routine operation.
展開 績效獎金員工團保伙食津貼員工聚餐春酒